lundi 20 octobre 2014

Disney Rebrands 'Glow with the Show' and Introduces Its Own Interactive Magic Wands

By Robert Niles: Disney announced today that it will rebrand its "Glow with the Show" ears as "Made with Magic"... and expand the product line-up to include light-up Mickey hands, a Minnie headband, and (yes, Universal!) an interactive magic wand.
Made with Magic items

Photo courtesy Disney

The psychedelic Mousekeeter ears will remain on sale and continue to work in synch with selected Disney nighttime shows and indoor attractions. The hands and headband will operate in the same way as the ears. The magic wands, however, also will have the ability to trigger changes in the light patterns on the other items. (When they aren't overruled during a show by the set lighting program, that is.)


It appears that the wands will take on some of the functionality of the light-up paint brushes that Hong Kong Disneyland has been selling in support of its new Paint the Night parade. Another version of that parade is tipped to come to Disneyland in Anaheim, California next week for that park's 60th anniversary celebration. And, of course, there's this other theme park resort that's been selling its own interactive magic wands lately, too. So now Disney's got something to compete directly with that. ;^)


The headband should be on sale within the next few weeks, while the gloves and wands should hit stores in late November or early December. All items will sell for $25 each.


Previously:



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